Carrie Underwood is set to reveal her athletic wear line, Calia by Carrie Underwood, at the next New York Fashion Week. Underwood is said to be entering the fashion world with her fitness line at one of the world’s most attended fashion events of all time. It is reported that the singer will be debuting her collection in the HQ-a pop-up shop style center that allows attendees to purchase instantly.
Underwood said that she has attended a few of the Fashion Week events but this will be her very first time as an active player in the event. She is super excited about the fact that not only will patrons see the line-up and displays, but they won’t then have to wait for weeks until items become available in stores - they will have the opportunity to buy instantly! Underwood is counting on this opportunity to be profitable.
The singer has based her items on the theme “runway to reality,” igniting passion and excitement among many of her fans, especially sports personalities and sporting fans. And yes, they are affordable! They are not as “cheap” as many other athletic wear lines because they are made with the ultimate designer fashion styles, with the face behind the showcase in mind. She is rallying around the thought that people will fall in love with her designs and will consider making purchases, as she believes that they are worth the buy and can be long-lasting and durable. Other celebrities are also said to be showcasing their line of designs, including Victoria Beckham.